The boy was walking to buy bread when the mayor of the city crossed the street.
‘The reason he is so powerful, is because, he’s made pact with the devil,’ a very devout woman in the street told the boy, and he was intrigued.
Some time later, when travelling to another town, the boy saw a beautiful corn field. He asked who was he owner as soon as he arrived at his destination
‘All this land belongs to the same man. I’d say the Devil had a hand in that.’ – answered one of the villagers.
Later the same day, a beautiful woman walked past the boy. A priest also saw her and said aloud:
‘That woman is in the services of Satan!’
From then on, the boy decide to seek the Devil out. One day he managed to see him face to face.
‘They say you can make people powerful, rich, and beautiful.’
‘To be totally honest, this is not true’ replied the Devil. ‘You have just been listening to the views of those who are trying to promote me.’
From Paulo Coelho’s blog, quoted from his book, “Like a Flowing River”