this…”industry”, better kill it soon, no? haha
No need, IMHO; “industry” will either adapt or die. If “industry” is to survive though, it must be beneficial to society.
Though if the current [music] “industry” does die, a new industry will emerge. For when there is value, there is market demand. And the industrious will always somehow make profit from that demand.
Hopefully the new Industry (should there be any) will be more logical, and that all participants will benefit. Whether music producers, music audience, and intermediaries.
How do we actually bring the audience into the “consciousness”?
Well I believe that all humans are instinctively inclined to respond to and create music. Babies rapping their hands on tables to music playing on TV etc. etc. Everyone is conscious to music’s role as cultural totems. Its in our blood. That’s why popular music become popular among peers. Ignorance stems from under-exposure. If we feel our friends are shallow in their choice of music, we should attempt to expose our friends and peers with music motivated by different values than what they’re used to.
And welcome, Urokere, to our LTTW website; and thanks for sparking this discussion! Let’s talk; I also still have a lot of catching up to do on music, culture, etc., so please correct me if I’m wrong :)
disclaimer: I’m a member of the ListenToTheWorld.net web/editorial team. Fellow team members: if I’m still getting things wrong please feel free to chime in ;)