a brand is what consumers tell each other it is…

I agree with this.

…And so if we tell each other that a brand is crap, then the brand is crap. Regardless what the brand (or brand-owner) tries to tell us. Even with billion-dollar advertising budgets.

Image source quickbase.intuit.com via Deanna Lazzaroni at Linkedin

 


cross-posted from my Tumblr blog: ferdifz.tumblr.com via IFTTT.

Originally posted on March 03, 2017 at 02:30AM. [Tumblr direct link]

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Author: Ferdi Zebua

For more info visit my WordPress.com blog, my Google+, or my Ello.

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